WINE & ALCOHOLIC BEVERAGES
Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
FINE WINE & SPIRITS SNAPSHOT
JUNE 2022
This report updates purchasing trends and sentiments from Affluent & High Net Worth Individuals on alcoholic drinks. The survey was completed by 100 respondents in each of the UK, US and China in April 2022, and was balanced 46:54 in terms of male:female and 55:45 for under-45s vs over-45s. When converted to USD, the sample had a high median HHI of almost $475,000.
LUXURY ALCOHOL SNAPSHOT
OCTOBER 2018
This snapshot covers three regions and raises questions related to alcohol consumption. This quantitative online report surveyed 1,000 members from various countries across our online affluent community (Asia/Europe/North America/Other). With 49% aged 18-39, 51% was aged 40+, a gender split of 42:58% male:female. The median household income for this survey was €536,693.