LUXURY CONSUMER SENTIMENT IN THE AGE OF COVID-19

May 2021 (On-going tracker)

For this wave, the Household Annual Income (HHI) level is in line with the previous ones, with a median normalized to USD at $264,000. Similarly to all our research, this survey has been exclusively submitted to our manually verified Affluent & High Net Worth Individuals in the US, UK, France and China. This study covers various essential aspects such as Sentiment about the health and financial effects of the crisis, Consumers’ estimation of a return to ‘normalcy’ and The High-level impacts on their household income. Finally, the wealthy consumer tells us about sentiments towards vaccination and vaccine passports.

Sentiment & BEHAVIOUR OF THE POST COVID LUXURY CONSUMER

June/July 2020

More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis. This is a special research conducted among affluent/HNW interviewees in China, US, UK and France throughout the different stage of confinement and covers many aspects of their lifestyle: Wealth Management, high-end Travel, luxury retail and more.

This quantitative online report surveyed French, UK, US and Chines wealthy consumer. With 40% aged 18-39, 60% was aged 40+, a gender split of 57:43% male:female. The median household income for this survey was $404,000 and a median level of investable assets of $911,000. 45% of the interviewees are millionaires.

LUXURY CONSUMER SENTIMENT IN THE AGE OF COVID-19

Throughout 2020

This is a special update to share current learnings from recent research conducted among affluent/HNW interviewees in China, US, UK and France throughout the different stage of the outbreak. The webinar covers weeks of research as we posited short questions to our panel to gauge their opinions about how the recent crisis is affecting their lives. The aim here was two-fold, to maintain positive, tactful contact with our international community as well as to provide researchers guidance into their future research activities.

STATE OF LUXURY 2020 (CoviD ADDENDUM incl.)

Revised release - March 2020

In January, Altiant & LuxuryDaily® unveiled The State of Luxury 2020, a revealing piece of research covering Affluent and High Net Worth Individuals in key markets. The collected data from US, UK and Chinese wealthy consumers was meant to ascertain key luxury projections and behaviours for the year ahead. However, the health crisis bought by the Covid-19 outbreak has had extreme effects on nearly all luxury sectors.

Survey sample covering 3 key markets - 460+ validated affluent & hnw individuals - $312k median household income - $814k median investible assets