SUSTAINABILITY IN LUXURY REPORTS
Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
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FOCUS ON SUSTAINABILITY
February 2023
This short report looks at affluent trends and sentiments relating to sustainability. The climate crisis has come to the fore in recent years, especially with many countries recording record temperatures in 2022. This means that many wealthy individuals are now scrutinising their own actions and how they are contributing to, or alleviating, this issue. The survey was completed by just over 150 respondents in the US and 150 respondents in China in July 2022, and was balanced 61:39 female:male, and 55:45 for 18-41 vs over-41s. When converted to USD, the sample had a high median level of investible assets at just under $2m in the US sample and $1.4m (equivalent) in China.
CLIMATE CHANGE AND THE WEALTHY (COP 26)
December 2021
As the United Nations Climate Change Conference (COP26) in Glasgow ends, we contacted our panel of validated affluent and High Net Worth Individuals (HNWI) to ask some questions on the subject of climate change. For this research, we interviewed almost 300 respondents in the UK (101), US (100) and France (96). The median annual Household Income (HHI) of the respondents for this survey is over $275K.
Direct quotes from these respondents are interspersed throughout.
SUSTAINABILITY LUXURY BRAND INDEX
April 2020
The purpose of this report is to drive the agenda on sustainability and corporate responsibility in the world of luxury and wealth management by offering an independent view of sustainability-related behaviours and sentiments from validated global affluent and High Net Worth Individuals (HNWI).Over the past decade, sustainability has become more visible as a global issue, with international events such as floods and wildfires causing both governments and civilians to reassess their impact on the world.
Data in this report is taken from Altiant’s luxury tracker, the Global Luxury and Asset Management (GLAM), using survey responses from its proprietary panel, LuxuryOpinions. The report uses only those questions looking specifically at sustainability, with the tracker also covering many other subjects such as finance and travel (see more here). Across 2020, 1,814 interviews were conducted for GLAM, with just over n=450 in each of the four quarters (Q1 456/Q2 452/Q3 452/Q4 454).
Sentiment & BEHAVIOUR OF THE POST COVID LUXURY CONSUMER
June/July 2020
More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis. This is a special research conducted among affluent/HNW interviewees in China, US, UK and France throughout the different stage of confinement and covers many aspects of their lifestyle: Wealth Management, high-end Travel, luxury retail and more.
This quantitative online report surveyed French, UK, US and Chines wealthy consumer. With 40% aged 18-39, 60% was aged 40+, a gender split of 57:43% male:female. The median household income for this survey was $404,000 and a median level of investable assets of $911,000. 45% of the interviewees are millionaires.
LUXURY CONSUMER SENTIMENT IN THE AGE OF COVID-19
Last update May 2020 (ON-GOING)
This is a special update to share current learnings from recent research conducted among affluent/HNW interviewees in China, US, UK and France throughout the different stage of the outbreak. The webinar covers weeks of research as we posited short questions to our panel to gauge their opinions about how the recent crisis is affecting their lives. The aim here was two-fold, to maintain positive, tactful contact with our international community as well as to provide researchers guidance into their future research activities.
STATE OF LUXURY 2020 (CoviD ADDENDUM incl.)
Revised release - March 2020
In January, Altiant & LuxuryDaily® unveiled The State of Luxury 2020, a revealing piece of research covering Affluent and High Net Worth Individuals in key markets. The collected data from US, UK and Chinese wealthy consumers was meant to ascertain key luxury projections and behaviours for the year ahead. However, the health crisis bought by the Covid-19 outbreak has had extreme effects on nearly all luxury sectors.
Survey sample covering 3 key markets - 460+ validated affluent & hnw individuals - $312k median household income - $814k median investible assets
BREXIT AND THE AFFLUENT INVESTORS - UPDATE
January 2020
Few months after our first Brexit pulse targeted at the British Affluent Investors, Altiant unveils a new survey conducted in January 2020 among more than 150 of our UK affluent/High Net Worth Individuals (HNWIs) who had at least £400k in investible assets. The median Household Income observed was of £216K.
new models of luxury ownership: resale, rentals & subscriptionS
November 2019
The concept of ownership, once at the center point of luxury consumption, has evolved from owning luxury to experiencing luxury ownership. Consignment stores, rental or subscription models are not completely new but their sharp rise supported by technology is highlighting some key questions around this phenomenon once seen by luxury houses as weakening their brand value and fuelling the counterfeit market.
What are the key drivers and the underlying motivations?
Does this translate into a desire to make luxury affordable or planet-friendly?
Is there a lack of commitment from the new generations?
What are the perceptional and attitudinal differences between the United States, United Kingdom and France toward rental and owned goods, fractional ownership beyond villas and real estate, and the rise and appeal of subscription boxes and services?
BREXIT AND THE AFFLUENT INVESTORS
March 2019
To understand how this could be impacting wealthy Brits, Altiant conducted a survey in March 2019 among 200 of our UK affluent/High Net Worth Individuals (HNWIs) who had at least £400k in investible assets. Among these, 70% said that they use a professional advisor for investment-related decisions. Our sample are prolific investors overseas, with 36% having 25% or more of their assets invested abroad and 47% saying that they own one or more properties in the EU.
THE christMAS HABITS OF THE WEALTHY
December 2018
A festive glimpse into the way affluent and High Net Worth Individuals celebrate Christmas with a focus on UK and US respondents. This survey covers various aspects of one of this season’s highlights: Celebrations, dinning habits, spend intentions on gifts, consumers’ confidence, luxury brands associated to Christmas, etc. This quantitative online report surveyed 400+ affluent and HNWIs. The average HHI is £391K in the UK and US$932K in the US.
key global luxury trends
SEPTEMBER 2018
This survey, conducted exclusively among Affluent and High Net Worth Individuals, raises questions related Experience, Emotional Connection and Sustainability in Luxury Shopping. This quantitative online report surveyed 600+ members from UK, US and China. With 49% aged 18-39, 51% was aged 40+, a gender split of 45:55% male:female. The median household income for this survey was £380,000 (UK), $977,000 (US) and RMB 1.47 (China).
LUXURY ALCOHOL SNAPSHOT
OCTOBER 2018
This snapshot covers three regions and raises questions related to alcohol consumption. This quantitative online report surveyed 1,000 members from various countries across our online affluent community (Asia/Europe/North America/Other). With 49% aged 18-39, 51% was aged 40+, a gender split of 42:58% male:female. The median household income for this survey was €536,693.
LUXURY hOSPITALITY SNAPSHOT
SEPTEMBER 2018
In this snapshot report, we explore Luxury Hospitality (high-end hotels and resorts). For this report, 45% of the 900+ sample was aged 18-39, while 55% was aged 40+. The gender split was 50:50% male:female. In order to gain a proxy median household income of €418,199 for this survey.
LUXURY TRAVEL SNAPSHOT
SEPTEMBER 2018
Zoom into the Luxury Airline industry for this new report with more than 900 affluent and HNWIs answering our questions related to their interactions with Luxury Airline brands. A positive trend for the airline industry is noted among our affluent base, 42% of our respondents plan to travel more for business or leisure within the next year compared to last year.