LUXURY FASHION & JEWELLERY
Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
BEAUTY AND PERSONAL CARE
JULY 2024
Discover the latest trends in beauty and personal care with our exclusive study, focusing on cosmetics and fragrances. The survey was completed by 400 respondents in the UK, US, France and China in July 2024. When converted to $, the sample had a median household income of over $425k and investible assets of just under $1m.
LUXURY FASHION AND HANDBAGS
JANUARY 2023
This short report looks at purchasing trends and sentiments on luxury fashion and handbags. The survey was completed by 300 respondents in the UK, US and China in November 2022, and was balanced 46:54 male:female and 50:50 for under-45s vs over-45s. When converted to USD, the sample had a high median level of investible assets of almost $2.5m.
FINE JEWELLERY AND WATCHES
MAY 2022
Following on the success of our last edition of our previous jewellery report, we are presenting this report to update purchasing trends and sentiments on luxury watches and fine jewellery. The survey was completed by 300 respondents in the UK, US and China in April 2022, and was balanced 46:54 in terms of male:female and 55:45 for under-45s vs over-45s. When converted to USD, the sample had a high median HHI of almost $475,000.
NEW MODELS OF LUXURY OWNERSHIP: RESALE, RENTALS & SUBSCRIPTIONS
NOVEMBER 2019
The concept of ownership, once at the center point of luxury consumption, has evolved from owning luxury to experiencing luxury ownership. Consignment stores, rental or subscription models are not completely new but their sharp rise supported by technology is highlighting some key questions around this phenomenon once seen by luxury houses as weakening their brand value and fuelling the counterfeit market.
What are the key drivers and the underlying motivations?
Does this translate into a desire to make luxury affordable or planet-friendly?
Is there a lack of commitment from the new generations?
What are the perceptional and attitudinal differences between the United States, United Kingdom and France toward rental and owned goods, fractional ownership beyond villas and real estate, and the rise and appeal of subscription boxes and services?
LUXURY JEWELLERY
JANUARY 2019
This snapshot covers three regions and raises questions related to high-end jewellery consumption. This quantitative online report surveyed 1,138 members from various countries across our online affluent community. With 40% aged 18-39, 60% was aged 40+, a gender split of 53:47% male:female. The median household income for this survey was €248,000.
KEY GLOBAL LUXURY TRENDS
SEPTEMBER 2018
This survey, conducted exclusively among Affluent and High Net Worth Individuals, raises questions related Experience, Emotional Connection and Sustainability in Luxury Shopping. This quantitative online report surveyed 600+ members from UK, US and China. With 49% aged 18-39, 51% was aged 40+, a gender split of 45:55% male:female. The median household income for this survey was £380,000 (UK), $977,000 (US) and RMB 1.47 (China).
luxury industries: perceptions & attitudes
SOFT LUXURY SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers SOFT LUXURY, the strengths and the areas of improvement of this industry.
luxury industries: perceptions & attitudes
HARD LUXURY SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers HARD LUXURY, the strengths and the areas of improvement of this industry.
LUXURY FASHION: UK VS. CHINA
July 2017
Discover which similarities and differences exist between two of the world's biggest luxury consuming markets so we conducted a short proprietary project.
Among the topics covered were: purchase behavior, usage of soft/hard luxury, top of mind awareness and general attitudes toward the category.