Stockholm, Sweden – April 2026
Altiant has released the Q1 2026 findings of its Global Luxury & Asset Management (GLAM) Monitor, delivering fresh insights to guide business strategies in today’s shifting luxury landscape.
This quarter, 482 new respondents contributed to a dataset of over 14,500 interviews collected since GLAM’s inception, with a median household income of $280k and median investible assets of $925k. Structured around four sections - Purchase Behaviour & Intent, Luxury & Sustainability, Finance, and Travel & Leisure time - the Monitor captures the evolving sentiment and behaviour of affluents and high-net-worth individuals (HNWIs).
GLAM is an interactive platform powered by Tableau, allowing users to reframe the data by age, gender, four regions, and household income.
By running this research quarterly, Altiant not only sharpens the accuracy of its insights but also equips brands, researchers, consultants, students and journalists with a dynamic tool to anticipate shifts in global luxury consumer behaviour and stay ahead of emerging trends.
We welcome the free and fair use of our data simply asking that you clearly link your readers to the source of the data whenever applicable. As we publish additional iterations, trends will continue to strengthen, enabling you to further enhance your understanding of global luxury consumers. In the event you have any questions about the data, please contact us at media@altiant.com.
Key Takeaways
Global geopolitical instability
With new conflicts and rising geopolitical tensions across regions, 62% now express concern about global stability, up from 56% in Q4.
Sustainable luxury champions
Over the course of our tracker so far, a handful of luxury brands have consistently stood out to wealthy individuals as sustainable luxury operators. The likes of Louis Vuitton, Stella McCartney, Gucci and Tesla garner a high share of the response each quarter, with these brands also being among the most cited in Q1.
Luxury & sustainability
There was a notable shift in the perceived environmental credentials of AI, with 61% now thinking that these programs are somewhat/very unsustainable, up from 53% in Q4.
Crypto investment sentiments
36% now say that they do not currently invest in crypto and do not think they will do so in the future, up from 28% in Q4 and the second highest point of the tracker overall.
Affluent/HNWIs & social media usage
Weekly usage of LinkedIn rose to 56%, a notable increase vs Q4 2025. Meanwhile, both X/Twitter and TikTok saw a notable decrease in weekly usage vs the previous quarter, falling to 21% and 17%, respectively.
Digital engagement
27% now say that they have reduced the amount of time they spend online vs last year, up from 23% in Q4 and the highest point since introducing this metric one year ago.
Quote
From Lars Long, Founder & CEO, Altiant
‘2025 was a year in a rush, with rapidly developing opportunities and threats for the luxury industry. While some brands found the going tough, others thrived. 2026 has started similarly, with the US/Israel war with Iran having an immediate global impact. Issues such as the energy and climate crises, other international conflicts such as the Ukraine war, tariff uncertainty and inflation continue to impact affluent sentiment. AI has also become firmly established, with many people now using it daily, either consciously or not.’