TTG ASIA: Sustainable tourism a big drawcard for luxury travellers

Tourism players are being urged not to forget sustainability amid the pandemic as research reveals it remains a top priority for luxury travellers.

Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.

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TTG ASIA: Destinations target APAC’s super-rich for swifter rebound

Tourism players near and far are clamouring for a slice of Asia-Pacific’s ultra-wealthy pie, as the luxury market looks set to be among the first to rebound when travel resumes.

Gearing up to tap into that market, destinations are drawing up exclusive itineraries, re-packaging products and launching marketing campaigns targeting the region’s luxury travellers.

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ALTIANT BRINGS MILLIONAIRE MEDIA CONSUMPTION SUBSCRIPTION TO MARKET

With billions spent annually in luxury & wealth advertising, media buyers and planners require more demonstrable ROI. To address this, Altiant is delighted to announce the launch of the Millionaire Media Consumption Subscription covering 4 Markets, unveiling the habits of 1,000 millionaires including but not limited to their use of print and on-line publications, digital platforms and their interactions with advertising.

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JOURNAL DU LUXE: Quelle data pour le Luxe post-Covid 19 ? (FRENCH)


Des données chiffrées et des observations inédites.
Pour le Salon du Luxe Paris 2020 – qui se tient actuellement online -, Meryam Schneider, vice présidente de Altiant, société spécialisée dans les études de consommation, dévoile les résultats d’une étude consacrée aux HNI – high net worth individual – les individus à patrimoine élevé, à l’ère du Covid-19.

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ILTM GLOBAL HEATMAP: THE FLIGHT TO QUALITY

One of the most revealing aspects of the pandemic so far is how it has shaped HNW individual mindsets around how and where they place budget within the luxury travel market. For the first time in perhaps a long time, it seems that many HNW luxury travellers are questioning their consumption and in some cases moving towards new concepts and options to safeguard both their health and finances…

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THE CEO MAGAZINE: Green travel is front and centre for wealthy travellers

Sustainability and environmental awareness have been edging closer to the top of wealthy consumers’ priority lists in recent years. Based on data from Altiant – an organisation that provides insight from experts, marketers and agencies working in luxury and wealth management industries – this new preference to choose green has extended to all corners of luxury consumerism.

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ILTM GLOBAL HEATMAP: GREEN GOES MAINSTREAM

The factor currently at the heart of every decision, of course, is COVID-19. This unprecedented crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.

Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing, either amplifying their burgeoning desires or creating ones that didn’t previously exist…

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DELOITTE: Navigating towards a 'Next Normal’ after COVID-19

Lessons from APAC wealth managers

The dramatic impact of COVID-19 on individuals, communities, and organizations is unfortunately still unfolding. No financial institution will be immune to its effects. Firms have taken rapid action to protect themselves, their employees and their clients, and are considering how to future-proof their business for a ‘post crisis’ world.

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WTM Global Hub presents Altiant webinar to unearth treasure trove of exclusive data on luxury market

The session hosted by WTM Global Hub will share exclusive insight and data from Altiant, the global market research company that specialises in the luxury and prestige sector.

The webinar promises pickings for travel companies that want to find out the latest trends in the luxury market, and a wealth of information on how they can prosper in the post-COVID-19, high-net-worth world.

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